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Content marketing serves many purposes, and a source for lead generation is one of these purposes. You may be wondering if and how content marketing drives sales, and if you are, you’ve come to the right place. Thought Leadership One of the most essential facets of content marketing is asserting authority over a topic. This […]

Click here for your free content marketing audit Ever logged into Instagram or Facebook and noticed the content is out of order? Maybe you’ve posted something from your business account, and instead of it being at the top of users’ timelines, it’s sorted below something that was posted by another account yesterday. You’ve put so

Building your brand and its image is essential for your business. You want to be easily identifiable and resonate with your target audience. You’ve probably noticed plenty of businesses rebranding over the years. Abercrombie & Fitch, for example, has gone from preppy graphic tees to trendy clothes for adults. Sometimes, you need to change with

In the world of digital, there are a great variety of campaigns your company can explore. At Content Studio, digital campaigns are one of our specialties. Whether your business needs social media advertising, email campaigns, search engine marketing and press releases, digital campaigns are a fantastic way to promote your company, services, products, content and

Our team at Content Studio conducted a social media advertising campaign for our client, Hong Kong Dragon Festival New York. This annual event took place in Queens, New York at Flushing Meadows, Corona Park, and occurred on July 30-31, 2022. The purpose of the event was to celebrate the Asian culture of traditional boat racing

As a business owner or content creator, you probably already know that many factors play distinctive roles in content marketing. But, if you aren’t seeing the results you want, there are four concepts you should always have at the top of mind: purpose, people, publishing and performance. Each of these factors are significant cogs in

Whether your business is a small start-up with a growing audience, or a multinational corporation seeking to reach a new demographic, social media should be a top priority to expand your business’ reach. While each platform offers different tools, audiences, and functions, they can all be used in conjunction with one another to help you

When you’re running a website or social media account, tracking its performance is crucial. Audit reports are one of the ways you can do this. But what is an audit report? Let’s break it down.  An audit is a report of your website or social media account’s performance. You can think of performance the way

Storytelling is a pivotal part of any content marketing plan. Your business’s story determines what your brand is, who your audience is and what your goals are. Click here for a free marketing audit! Messaging & Audience Needs One of the most important steps of storytelling is messaging. As a business, you’ll need to differentiate

 A significant question on the minds of many business owners is “what is a target audience?” and more specifically, “what is a target audience when it comes to marketing?” The most important thing to remember as a marketer is who your target audience is. Without a target audience, your work will never reach the intended