We worked towards completing the challenge by optimizing the social media campaign for link clicks. Our bid strategy was: for the second-half of June, we set a daily bid of around $58+. For all of July, we increased the daily bid to $64+ as we got closer to the event to increase traction. We created an ad set to target people within 25+ miles of New York City with interests in Asian cuisine, Asian art, boat racing, Hong Kong or Chinese culture. We then tested three different ads against each other: carousel ad, video ad, and single photo ad to see which one would perform the best. We set placements of feed ads, story ads, right-column ads, reel ads, in-article ads and search ads to make sure the channels were relevant. We resized each photo to fit for the best user experience with these different placements.