The first thing you need is an identity. What is your product or content and what makes it specific to what you do and what you’re trying to convey? New York by Rail, a Content Studio publication, is an authority on train travel, specifically in New York. Not only is this idea clear within the name of the publication, but it’s clear through the content being produced by the publication. Consumers can refer to this content-rich resource for any information regarding Amtrak in New York and parts of Vermont and Canada. With nearly 1,000 pages of content like things to do, blogs, discounts and events, consumers know they can rely on New York by Rail to receive the information they need for traveling, planning a getaway and so much more.