For the past two years, the Rhinebeck Area Chamber of Commerce has worked with Content Studio at Martinelli Custom Publishing to create a destination guide. Content Studio uses a modern approach and has created “The Travel Guide of the Future.” It is photo-forward with just the right amount of editorial. The guide is made to be available both in print and in digital.
Thanks to Amtrak, New York By Rail was born. September of 2020 is the latest edition of the issue. You can find the complete issue online with our digital edition. Additionally, New York By Rail has a website that includes supplemental information that expands on the print magazine. Every Thursday, New York By Rail sends out an e-newsletter that features things to do, upcoming events, a blog post and more. Check out one of our e-newsletters here. If you are interested in signing up for a complimentary copy of the magazine or to sign up for our e-newsletters, click here.
Amtrak hired Martinelli Custom Publishing in 2004 to launch an annual print magazine, New York By Rail, to promote its destinations throughout New York State, Eastern Vermont and Canada. Now in its 17th year of publication, New York By Rail is a perennial APEX Award-winning magazine, and a valuable tool for planning an Amtrak getaway. As a way to reach potential Amtrak customers digitally, Martinelli Custom Publishing launched a complementary website, newyorkbyrail.com with more timely information to help plan an Amtrak getaway. New York By Rail content is also pushed out through Facebook and Twitter; blog and e-newsletter. Its digital efforts have significantly expanded in the recent years with an extensive website.
New York’s Best Experiences was started in 2012 as a campaign to inspire first time visits to New York State. Knowing that people travel by personal interests first and select destinations based on those interests the NYBE Mobile Visitors Center and eventually the NYBE Recommendations Guide were created to walk the traveler through the state how they logically think about travel.
I Love New York has utilized New York By Rail’s targeted audience of Amtrak riders to sponsor an annual special section to promote major events, anniversaries and attractions. A key component to developing these special sections has been content creation services provided by Martinelli Custom Publishing. Some of these special sections include: a 32 page Path Through History section in 2013; 4 page New York State Lincoln Connection section in 2015; 8 page Visiting New York State Museums with Don Wildman in 2016 and 8 page A Year of Milestones section in 2017.