It’s a popular belief that video is best used on social media, but there are several benefits to including video on your website. From an SEO standpoint, your content is more likely to come up in search when you’re utilizing photos and video. For Content Studio’s publication, New York by Rail, we source photos daily and film videos weekly. In doing so, traffic is driven to New York by Rail’s various website pages, reaching a much larger audience than it would without. Your written content may be already engaging and worth the read but not getting the attention it deserves. When you add video and photography to your content, it will increase the chances of traffic being driven to your website and pages.