Google’s Keyword Planner is designed to help you research keywords to use in your Search Network campaigns. It is a handy free tool that allows you to discover keywords related to your business and see the estimated monthly searches they receive as well as the costs to target them.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005

Moz is an SEO company that focuses solely on helping people run successful SEO campaigns. Search engine optimization (SEO) is a powerful digital marketing strategy that helps your business earn valuable traffic that turns into conversions. It takes time and effort to optimize your website, so many companies rely on SEO professionals to manage their campaign.