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A/B Testing for Newsletters: 7 Variables to Consider

You’ve worked hard to make your weekly enewsletter something that will entice, entertain or educate your followers. But what if they don’t open it? Don’t fear. There is a powerful tool that can help you improve your e-newsletter performance: A/B testing. A/B testing—also known as split testing— is a popular marketing technique that helps you

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Website Audit

WHY YOU NEED AN AUDIT THIS YEAR It’s a new year; the time when we take stock of our health, relationships, life and business goals. Don’t forget to add the health of your website to the list of things to improve this year. As the primary marketing tool for your business, you need to ensure

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