Building your brand and its image is essential for your business. You want to be easily identifiable and resonate with your target audience. You’ve probably noticed plenty of businesses rebranding over the years. Abercrombie & Fitch, for example, has gone from preppy graphic tees to trendy clothes for adults. Sometimes, you need to change with the times in order to stay relevant and successful. But before we get into rebranding, we need to focus on branding and the best marketing strategies for your business.
Building Your Brand
It all starts with creating your brand. So many factors play into building a brand. Take McDonald’s, for example. The business is easily recognizable by its golden arches. It’s a fast-food brand where you know you can find exclusive products like the Big Mac and Happy Meals. The brand has notable characters like Ronald McDonald, and a message that can set them apart from other fast-food chains. According to McDonald’s, their mission is to “make delicious feel-good moments easy for everyone.” McDonald’s focuses on being affordable and accessible. You know you can get a tasty meal for a good deal, especially when you’re on the road and don’t have time to wait for food elsewhere. To market its business, the brand uses advertising of all forms. Social media, out-of-home marketing and more are essential to promoting McDonald’s, and all of this is possible through their branding.
So, taking all of this into consideration, you know that your business needs to have its own unique font, colors, messaging, products and more. Without these basic, but essential things, you won’t know where to start with your marketing campaigns. And you don’t need to be a food or retail business to establish yourself. At Content Studio NY, we use our lightbulb logo and teal and gray color scheme. We’ve identified our brand as a content marketing agency so there’s no questioning the services we offer. We believe that quality content matters, and we make that clear on the homepage of our site. Aside from the specific imagery and messaging you’re using, your business is nothing without its target audience. Identify your audience, whether you’re focusing on B2B or B2C marketing. You need to analyze your demographics and what’s particularly appealing to the group you’re trying to attract. If your audience is broader, be flexible with the campaigns you promote. Different things can appeal to different age groups and cultures.
Digital Marketing Strategies
Once you’ve identified these important aspects of your business, you can start working on your brand marketing strategy. Test everything! Run social media ads, try email marketing and develop different forms of content to bring traffic to your site. At Content Studio, we run A/B tests on our e-marketing campaigns to determine which subject lines get the highest open rates and most clicks. Analyzing these results shows you what your audience will be most interested in, helping you craft subject lines for other campaigns in the future. And analysis applies to any marketing campaign. Engagement is key. If something isn’t driving the traffic you expect it to, try a new approach, and in the meantime, focus on what works well for you. If more people are viewing your YouTube videos than they are with your blogs, this will help you to deduce which campaigns to focus on. For blogs, be sure to prioritize SEO and keyword research to drive traffic to your site through search.
Social media is a great tool to use when looking for direct feedback. Comments on your posts, the number of likes you get, and how many subscribers and followers you have will tell you what’s working and what isn’t. But social media success doesn’t happen overnight, so try to optimize your content as much as possible. Quality graphics and specific messaging will make your brand more identifiable while showcasing your wide variety of skills.
Did you get all that? We know it can be a lot of information to digest, and that’s why we’re here to help you achieve your goals. Our team of specialists can help you build your brand, identify your audience, analyze results, optimize your content, and create the best possible digital marketing campaigns for your business