Amtrak hired Content Studio in 2004 to launch an annual print magazine, NYBR, to promote its destinations throughout New York State, Eastern Vermont and Canada. Now in its 17th year of publication, NYBR is a perennial APEX Award-winning magazine, and a valuable tool for planning an Amtrak getaway. As a way to reach potential Amtrak customers digitally, Content Studio launched a complementary website, newyorkbyrail.com with more timely information to help plan an Amtrak getaway. NYBR content is also pushed out through Facebook and Twitter; blog and e-newsletter. Its digital efforts have significantly expanded in recent years with an extensive website.