It’s exactly how it sounds. Rather than telling stories as a method of selling, storytelling is a way for companies to build a bond between themselves and their consumers. To tell a story is to explain the narrative of your brand to your consumers in order to build a strong relationship with them. The story of your brand is pivotal to your company. It’s what makes your company your own, distinguishing it from the rest. It’s imperative to tell the story of your brand so that you create a community of consumers who know they can come to your website as their primary source. Content Studio has done this with many of its publications. For example, by telling the narrative of New York by Rail, consumers know they can come to the publication as the authority for traveling through New York via Amtrak.
CONSISTENCY IS KEY
You want the story of your company to be attention-grabbing, but you don’t want to stray too far from your origin. Although you can change the telling of your story to garner the attention you’re looking for, you always want to maintain your roots. The core of your story should be recognizable and constant. What makes your company and goals unique is originality and staying true to that origin. This doesn’t mean that there’s no room for change and improvement. You can add tweaks and small changes to your stories in order to embellish, build and strengthen them, but to change your mission and roots means to start over completely.
A STRONG MESSAGE
How are consumers going to identify with your brand if the message of your company is always changing? A strong message that resonates with consumers and maintains consistency is what defines your company and website. So, update your website, keep up with the changing times and modernity, but make sure your message and goals remain the same. The bottom line is: Improve and build your brand while staying true to your story.
WE DO THAT
Content Studio does exactly this. With all of its publications, Content Studio updates its content and stays on track. Instead of completely changing from the inside out, Content Studio remains consistent by maintaining a clear company message, and only changes by improving its visuals, content and services.
How can Content Studio help you with your storytelling?
With so much experience with telling its own story and the stories of its publications, Content Studio’s team knows how to help you share and tell your own story. Branding your company doesn’t mean you have to stray from your roots. You don’t need to change your story and goals in order to build your audience, but it doesn’t hurt to embellish, update and strengthen your website and content. Content Studio can help you improve and positively alter your content, while still remaining true to your original ideas and narrative. Story telling is imperative to your brand and image. What better way to tell your story, maintain your image and build your brand than with a company that does it all?