Client
New York’s Best Experiences
Project Type
Print and Experiential Marketing
Project Description
New York’s Best Experiences was started in 2012 as a campaign to inspire first time visits to New York State. Knowing that people travel by personal interests first and select destinations based on those interests the NYBE Mobile Visitors Center and eventually the NYBE Recommendations Guide were created to walk the traveler through the state how they logically think about travel.