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Author: Tom Martinelli

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Content Marketing is the model of the future, the new middle ground between two traditional buckets. You are your story and your story is you. "Are Manufacturers Keeping Up with Content Marketing?" originally appeared in The Council of Industry Newsletter in Sept. 2017—Vol. 22, Issue 7. The way most companies have traditionally deployed marketing was in two buckets. Advertising, which is speaking at your customer (instead of with them) and PR, which is trying to get an outsider to tell your story and...